Using a Dotcom Domain Name
If you are considering building an online presence for your business, you need to choose a domain name as close as possible to your company name. For best results, try to purchase the name that ends with a dotcom (.com), instead of a dotnet or dotorg. Most people simply assume that a name ends with com. They will type that in the address bar first, instead of the other less popular dot-ending variations. Since you would surely wish to be the first in line when Internet surfers are looking for something in particular online, then the dotcom ending makes perfect sense.
You will have to do a domain name search online and see if your choices are still available. If the name you really want is no longer available as a dotcom, you should check to see if the hyphenated variations are still available instead of settling with an ending that isn’t .com. Some search engine optimization experts believe that such hyphenated names result in higher search engine rankings. The debate is still going on about the accuracy of this belief, but many Internet users are more aware of hyphenated variations than with dot org or biz alternatives.
You should also do some research and check if the exact domain name you want is actually in use. Some domain owners are still contemplating setting up a web site, and may be willing to put the domain for sale if offered an attractive price. You can check the Internet registry to find out who owns a particular domain name, and contact them if necessary.
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